Wednesday, November 19, 2008
I found this "Save the Whales" web video on YouTube today when I searched: "Save the Whales". It is so much like the one that I made just three days ago. I thought that it was so weird that people can have almost the same exact idea for a web video. I think that it is cool to see that people have the same idea that I do about the same cause. Take a look at both of them and notice the similarities!
Monday, November 17, 2008
This is a web video that I made for my social media and public relations class. I made this video based on the number of whales that are being killed all around the world and therefore are becoming extinct. This video was made to make people aware of the danger that whales are in right now and how people can help with the cause. I used sproutbuilder.com to make this video because I found that it was the easiest way to make a video without having any previous knowledge of how to do so in the past. I really enjoyed making this video and I think that it was a good learning experience on how to use new technology. I did not know that it was that easy to make a video on your own and I am glad that I have that knowledge now. I hope that you enjoy my video!
Sunday, November 16, 2008
For our social media and pr class that we are taking, we were asked to make a web video discussing an issue. I decided to do some research on how to make a video because I had never made one before. I had a feeling that I would struggle with this because I have never been that good at making technology work in my favor. With that being said, my friend told me that SproutBuilder.com was a easy website to use for the beginner. I got onto their website and easily learned how to make my web video which will be up on my blog on Tuesday. I learned that making a web video was not as hard as it sounds and I actually had a really good time making mine. It allowed for me to broaden my horizons in the technology world. I definitely recommend using SproutBuilder.com. It allows for you to create a screenname and password and then allows for you to paste pictures onto slides. You can also add music and edit the whole presentation in any order that you prefer. The website also has a blog that allows for people to post the different techniques that they used in their media content which is very helpful. So if you plan on making a video of any type, I recommend using SproutBuilder.com.
This is an article that I had found about the social networking tool, Twitter. This article in PR Week's website gives an inside as to why Twitter is important for companies to use and for companies to utilize.
The article states, "Twitter can be thought of as a short form subscription tool. One of the major benefits of creating a corporate presence on Twitter is that it is spam free, which makes it more inviting to subscribers. The 140 character limit requires tweets to be clear and concise, which forces users to make each interaction meaningful. Once a regular conversation is established through frequent tweets, your profile has the potential to attract a strong following."
In my mind, I think that Twitter is a tool that companies should really begin to use on a daily basis. Technology these days is so important to keep up with if you own a company. It allows for people to connect and build relationships in so many different ways. I think that the use of Twitter for a small or large company will escalate the number of followers and consumers that the companies may not have had in the past. This article talks about the relationship between PR and headline news, customer service and CRM, engagement, interaction, and viral marketing, and immediate gratification and distribution.
Sunday, November 9, 2008
Whaling has become a sport for many people, and it is now putting the whales in severe danger. I am interested in this campaign that the organization Greenpeace has put together, because we are doing an interesting class project for our media, internet, and public relations class. We have to make a 30-60 second web video, and I think that I am going to make my web video on how whales are becoming extinct in some species. I think that Greenpeace is a great organization, because they have had some pretty powerful campaigns that have worked in the past. I would feel confident giving them my money for the Save the Whales campaign.
According to the Greenpeace website, "The statistics say it all. The blue whales of the Antarctic are at less than 1 percent of their original abundance, despite 40 years of complete protection. Some populations of whales are recovering but some are not. Only one population, the East Pacific grey whale, is thought to have recovered to its original abundance, but the closely related West Pacific grey whale population is the most endangered in the world. It hovers on the edge of extinction with just over 100 remaining."
Greenpeace organization has taken action by doing protests such as going to places where they want whaling to stop, and spelling out "Help End Whaling" out with their bodies. I think that making a web video will be fun for this campaign, and I hope that people become more involved in this issue.
I found this website when I was looking up public relations' internship sites. I had seen groups on Facebook that talked about the University of Dreams program, but I had never actually looked at the site. This program guarentees that if you are a college student, and are looking for an internship, then you can be given an internship at a number of their locations. They have campus locations at the following places: New York, Los Angeles, Chicago, San Francisco, Washington D.C., San Diego, London, Barcelona, Hong Kong, Costa Rica, and Sydney. While visiting the website, you can look at the different internships that you can apply for, and the location of where they are. There are requirements for grades and such, but they have different levels of difficulty. I think that this is a great website, and a great program. I think if you are looking for a public relations internship, then this is the website for you.
Sunday, November 2, 2008
I was looking on the website PR Week, and I noticed that Teen Vogue had an interesting public relations campaign. Teen Vogue came up with this campaign, because their sales are down. They are opening a shop location in Short HIlls, New Jersey. This will be a place in the mall where teen girls can go and hang out. There will not be anything for sale in this "hang out spot", but it is a way for Teen Vogue to adverise for themselves without shoving products in people's faces. This store will only be open for about a month between November 28- December 26 this winter. This "haute spot" will have food, drinks, paces to try on make-up and clothes. This place will also have a spot where you can charge you iPod and cell phone. I think that this is a good pr plan, because it allows for girls to be able to hang out with girls their own age in a safe place in the mall. The whole campaign is to raise sales for Teen Vogue, and for the amount of money spent in the mall as well. I think that it will be very successful and I wish them the best of luck!